Challenge: SAMBHV Steel Tubes Ltd. was relatively unknown outside the steel trade. It lacked brand awareness, especially with investors, which was critical for its upcoming IPO. Solution: We repositioned SAMBHV around the idea of possibility with the "SAB SAMBHV HAI" slogan, focusing on the mindset of determination and success. We developed a signature "Sambhv Mudra" gesture to make the brand iconic and relatable. The campaign ran across digital, print, and television, resonating with a wide range of audiences. Results:
Challenge: Geberit needed a way to address space constraints in high-rise buildings by reducing the need for bulky drainage systems without compromising efficiency. Solution: PROFECTA launched the innovative Geberit SuperTube, a cutting-edge solution for space-saving drainage in high-rises. Our campaign positioned Geberit as a leader in smart construction solutions, targeting architects, builders, and engineers. Results: Significant material cost savings for builders. Rapid adoption of Geberit SuperTube in major metropolitan projects. Geberit gained a stronger market leadership position.
The QuizMaster Context: QuizMaster is a mobile app aiming to be India’s leading real-money quizzing platform, offering entertainment with substantial instant rewards. The Challenge:
Brand Strategy:
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