At PROFECTA, we blend Proactivity, Creativity, and Intelligence to fuel brand success. This powerful synergy drives our approach, delivering captivating solutions with measurable impact.
Challenge: SAMBHV Steel Tubes Ltd. was relatively unknown outside the steel trade. It lacked brand awareness, especially with investors, which was critical for its upcoming IPO. Solution: We repositioned SAMBHV around the idea of possibility with the "SAB SAMBHV HAI" slogan, focusing on the mindset of determination and success. We developed a signature "Sambhv Mudra" gesture to make the brand iconic and relatable. The campaign ran across digital, print, and television, resonating with a wide range of audiences. Results:
Challenge:
Geberit needed a way to address space constraints in high-rise buildings by reducing the need for bulky drainage systems without compromising efficiency.
Solution:
PROFECTA launched the innovative Geberit SuperTube, a cutting-edge solution for space-saving drainage in high-rises. Our campaign positioned Geberit as a leader in smart construction solutions, targeting architects, builders, and engineers.
Results:
Significant material cost savings for builders. Rapid adoption of Geberit SuperTube in major metropolitan projects. Geberit gained a stronger market leadership position.
The QuizMaster Context: QuizMaster is a mobile app aiming to be India’s leading real-money quizzing platform, offering entertainment with substantial instant rewards. The Challenge:
Brand Strategy:
Collaborating with SAM and the PROFECTA IMS LLP (formerly PROCREALLIGENCE) team has been a game-changer for the Sambhv brand. Their strategic and creative brilliance in crafting our integrated campaign—spanning TV, press, digital, and social media—has significantly boosted awareness and built strong brand affinity.
The ‘SAB SAMBHV Hai’ positioning was brought to life with impactful storytelling and seamless execution across channels. Working with SAM and his team was an absolute pleasure, and their commitment to our success was evident at every step. I highly recommend them as partners for any brand looking to grow.
Working with SAM and the team at PROFECTA IMS LLP (formerly PROCREALLIGENCE) over the last three years has been a highly rewarding partnership for Geberit India. Their deep understanding of our brand and the B2B landscape has enabled them to craft campaigns that resonate effectively.
From strategic positioning to seamless execution across digital, print, and other platforms, PROFECTA consistently delivers strong results. Their innovative thinking and dedication make them a reliable and valued partner.
We have been working closely with Profecta (Formally PROCREALLIGENCE) since its inception earlier this year. SAM and
team have added immense value to various business decisions surrounding marketing, product
development and positioning.
What I really liked about Profecta (Formally PROCREALLIGENCE) was that they acted and thought as business partners,
considering all aspects of the business in each decision and are not bogged down by 'scope of
work'. I look forward to working with him and his team in the future as well.
SAM brings an amazing mix of knowledge,
ideas and positive energy to every interaction.
While helping us on our brand launch, he has
become an integral part of our team and
given us a better understanding of our own
product and offering through his insights.
SAM worked with our team to support
clarifying our purpose. His energy, clarity and
passion got us through the exercise and
helping us understand the ‘what’, the ‘how’
and most importantly the ‘why’
A pleasure to work with.
SAM brings an amazing mix of
knowledge, ideas and positive energy to
every interaction.
While helping us on our brand launch, he
has become an integral part of our team
and given us a better understanding of
our own product and offering through his
insights.
I have known SAM for many years; he is a professional in his field. A man of high integrity. At present, he is collaborating with us at the Nasco Group. His professional guidance is accelerating the growth of Nasco Group in Nigeria and West Africa.
CEO & Brand Strategy Architect
With over 30 years of global branding and marketing experience, Sam is a passionate strategist known for driving client growth and managing high - value marketing budgets. He has successfully led campaigns that have won international awards for both creative and marketing effectiveness.
Partner & Chief Creative Architect
With 30+ years of experience, Parshu is known for crafting iconic campaigns like "Papa ki karan, petrol khatam nahi hunda" and "Kitna deti hai" for Maruti Suzuki. His creative genius has built memorable campaigns for Coca-Cola, Maruti Suzuki, LG, and many other prestigious brands.
Partner & Executive Creative Director
Arvind has two decades of experience working with some of the biggest brands in the world, including LG, BharatBenz, and Nokia. He is celebrated for his creative work on Maruti’s "Papa ki karan" commercial, which earned industry accolades and inspired a generation of advertisements.
Creative Director
With 28 years of experience working with global brands such as Coca-Cola, Toyota, and Levi’s, Rajiv is a master of visual storytelling. He has been recognised internationally for his creativity, including winning a Cannes Lion award.
Head of Business & Growth
Ganesh has more than 30 years of experience managing marketing budgets of over $80M for top-tier clients such as the Taj Group, Kempinski, and VISA. His strategic insights and business development skills have played a crucial role in driving client growth.
Let's unlock your business's full potential and drive measurable growth through our innovative, effective solutions.
