The QuizMaster Context: QuizMaster is a mobile app aiming to be India’s leading real-money quizzing platform, offering entertainment with substantial instant rewards. The Challenge:

• Differentiate: Position as India’s top real-money quizzing app with big rewards.
• Engage Users: Attract diverse users nationwide and make it a daily habit.
• Build Trust: Establish credibility as a reliable creator of Lakhpatis and Crorepatis.

Brand Strategy:

• Purpose: Celebrate and reward curious minds by promoting the pursuit of knowledge.
• Vision: Become India’s most popular quizzing app, part of every curious mind’s daily routine.
• Value Proposition: A fun real-money quizzing app delivering big rewards; a daily creator of Lakhpatis and weekly creator of Crorepatis.