Challenge: Geberit needed a way to address space constraints in high-rise buildings by reducing the need for bulky drainage systems without compromising efficiency. Solution: PROFECTA launched the innovative Geberit SuperTube, a cutting-edge solution for space-saving drainage in high-rises. Our campaign positioned Geberit as a leader in smart construction solutions, targeting architects, builders, and engineers. Results: Significant material cost savings for builders. Rapid adoption of Geberit SuperTube in major metropolitan projects. Geberit gained a stronger market leadership position.